Stone Drums Group is the leading live streaming campaign provider for Australian and New Zealand brands, serving more than 50 brands so far across major platforms. We also started and hosted 1st Australia China Live Streaming Shopping Festival in 2016.
Live streaming has become more vertical than ever now in China. Alibaba (Tmall and Taobao) and JD.com are dominating eCommerce live streamings while other channels focus on different vertical interest groups from gaming, fashion, event and more. Warm-up and follow-up campaigns for live streaming are important to ensure a successful sales conversion.